Agents and brokers that earn the GRI designation:
• Earn more money. On average, a GRI designee earns nearly 50 percent more than an agent without a designation. (Source: 2013 NAR Member Profile)
• Stay on the cutting edge of real estate standards and practices. By learning about diverse topics that affect today’s practicing agent, the GRI covers topics such as:
o The sales process (business development, sales and marketing, customer client services and cultural diversity)
o Legal and regulatory (risk management and contract law)
o Technology (communications and real estate business technology)
o Professional standards (NAR code of ethics, standards of practice and arbitration/mediation).
• Serve and protect their clients. Because of their understanding of new technology, laws, and procedures, GRI designees are better able to serve and protect their increasingly sophisticated client.